Evan Lysacek’s reputation skyrocketed to worldwide fame during the 2010 Vancouver Olympics when he beat the defending champion of Russia to bring America gold. Lysacek currently competes on Dancing with the Stars, alongside partner Anna Trebunskaya. They are early favorites, but how is Lysacek using public relations tactics to secure beneficial self-promotion and publicity?
To promote his partnership on Dancing with the Stars, he has his own separate blog on People magazine’s web site. In today’s update, he describes the excruciating pain of dancing on two broken toes. He insists that he will not let the injury thwart him in any way though. “”As for my toes, I’m not worried. I will tape them up and hit the floor with the same 100 percent effort I give in training,” says Lysacek. “I will not let them steal my thunder!” This optimistic tone sits well with readers that admire his dedication and enthusiasm.
To keep fans updated with his skating schedule, Lysacek updates a blog on his official website. He connects with the audiences by detailing the events of each exciting day. Lysacek also updates hisFacebook and Twitter page regularly with news about his Stars on Ice Tour.
With this many blogs, it’s as though Lysacek never leaves his whereabouts a mystery. As if cashing in on social media isn’t enough, Lysacek was also able to celebrate Evan Lysacek Day in Naperville, Illinois on March 26. What’s next?
To keep fans updated with his skating schedule, Lysacek updates a blog on his official website. He connects with the audiences by detailing the events of each exciting day. Lysacek also updates hisFacebook and Twitter page regularly with news about his Stars on Ice Tour.
With this many blogs, it’s as though Lysacek never leaves his whereabouts a mystery. As if cashing in on social media isn’t enough, Lysacek was also able to celebrate Evan Lysacek Day in Naperville, Illinois on March 26. What’s next?
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