During the 16 days of the Vancouver Olympics, my roommates and I sat glued in front of the TV screen almost every night to watch whatever sporting event that happened to be on at the time.
Whenever we weren’t home, we made sure that the coverage was being recorded on our Tivo.
When I’m forced to miss the live action, I religiously keep up with my favorite athletes through their social networking sites, especially Facebook and Twitter.
Whenever we weren’t home, we made sure that the coverage was being recorded on our Tivo.
When I’m forced to miss the live action, I religiously keep up with my favorite athletes through their social networking sites, especially Facebook and Twitter.
I became a fan of Apolo Anton Ohno on Facebook and began following him on Twitter . Ohno updates every day, and it makes me feel like I have my own personal connection to this American superstar.
As if winning eight Olympic medals wasn't enough, I applaud his public relations strategies. He proves to be a great self-promoter and has built a strong and positive personal brand.
Ohno has a section on his official Web site that includes links to find him on Facebook, Myspace, Flickr, Twitter, Digg, Wikipedia, and YouTube.
It’s inspiring Tweets like these that keep me coming back to his sites and reposting his quotes. He stands out and makes me want to watch his races and TV interviews.
I have always loved Apolo Ohno! (In fifth grade, I used to rollerblade around my neighborhood acting like I was Apolo. Ha.) I think I fell in love even more when he won Dancing With the Stars. I'm so proud that he is an American Olympian!
ReplyDeleteApolo Ohno really has demonstarted the most successful public relations I believe out of all the Winter Olympians. I think the only one who could come in second would be Shaun White, but his lack of use of media and twitter to be able to keep more up-to-date faster makes him fall short.
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